WAT-AAH! BLOG

WAT'S HOT: WAT-AAH!'S NEW COMMERCIAL WAT-A-CRAZE!

2012-02-15T16:47:00.000-05:00

WAT-AAH! has a new commercial.

NUB-AAH! 3 in the series, these commercials just keep getting CRAZI-AAH!

But, have a look and judge for yourself...!

I'M YOURS!! FALL IN LOVE WITH WAT-AAH! THIS VALENTINE'S DAY!

2012-02-14T16:17:00.000-05:00

Roses are RED,

Violets are BLUE,

WAT-AAH! wishes a

Happy Valentine's to YOU!

MOUNT VERNON FALLS IN LOVE WITH WAT-AAH! AT THE SOMEONE TO HOLD LOVE AFFAIR!

2012-02-14T16:15:00.002-05:00

WAT-AAH! spread the love last Friday night in Mount Vernon at the "Someone to Hold Love Affair"

This eventful night included dinner, a fashion show, and an adults only Bachelor/Bachelorette Auction with all proceeds going to the Mount Vernon High School Track team and PCD Foundation.

A special thank you to Kelly Gardner for putting this night together and to the AHH-MAZING WAT-AAH! dancers for kicking off the night with Beyonce's "Move Your Body" dance routine!!

OH, WAT-A-NIGHT! OH, WAT-A-LOVE AFFAIR!

DRINK WAT-AAH! HOLD TIGHT-AAH!

LOVE IS IN THE AIR!: WAT-AAH! PROUDLY SPONSORS MOUNT VERNON'S "SOMEONE TO HOLD LOVE AFFAIR"!

2012-02-10T16:33:00.001-05:00

WAT-AAH! gets in the romantic Valentine's Day spirit at the "Someone To Hold Love Affair" tonight! This elegant affair will feature a Fashion Show followed by 21 and over Bachelor/Bachelorette auction! All of the proceeds will go to the PDC Foundation, a non-profit providing financial assistance and mentoring to the students of Mt. Vernon, and the MVHS track team!

Before both of these events take place, a select group of Mount Vernon high school students will join in on WAT-AAH!'s "Move Your Body" Challenge and show off their moves for all viewers enjoyment!!
Check out the Move Your Body Challenge to see their performance!!

DRINK WAT-AAH! HOLD TIGHT-AAH!

WAT-AAH! APPLAUDS MICHELLE OBAMA ON THE 2 YEAR ANNIVERSARY OF HER LET'S MOVE! CAMPAIGN!!

2012-02-09T16:27:00.000-05:00

Congratulations to the First Lady Michelle Obama and Let's Move! for celebrating their 2 year anniversary today! Thank you for this amazing initiative, and for being so dedicated to it! WAT-AAH! loves this national movement to fight childhood obesity and we stand behind it 100%!

WAT-AAH! HITS THE UCLA CAMPUS FOR BREAKLA 2012!

2012-02-09T09:41:00.001-05:00

WAT-AAH! breaks it down in LOS ANGELES, CA! as the proud sponsor of the LA Street Dance Collective as they host their First Annual Break Dance Competition, BreakLA on UCLA campus TODAY!! Stop by and check out all the B-Boy and B-Girl crews show off their moves and stay hydrated with WAT-AAH!

DRINK WAT-AAH! BREAK HARD-AAH!

AMIKIDS AND WAT-AAH! PARTNER TO TEACH KIDS FITNESS IS FUN FOR THE AMIKIDS WINTER CHALLENGE EVENT!!

2012-02-08T09:02:00.000-05:00

Hudson, FL,February 7, 2012 /-- AMIkids Inc., a nationally-recognized not-for-profit thatoffers an opportunity for kids to transform their lives, hosted the AMIkidsWinter Challenge Event from January 30 - February 2, 2012 in Hudson, Florida.This incredibly inspiring event gave more than 250 AMIkids youth participantsthe opportunity to compete in a variety of competitive sporting and challengingacademic events that motivated and encouraged them to strive for ongoingsuccess throughout their young lives.

WAT-AAH!, thefirst line of functional bottles water for kids, has partnered with AMIkids toteach kids that fitness is fun. WAT-AAH! is committed to bringing awareness tothe national epidemic of childhood obesity and to promoting healthier lifestylechoices for kids. In support of AMIkids, WAT-AAH! was donated to hydrateeveryone in attendance for the week.

"TheChallenge Event is an opportunity for kids to come together, work as a team andexperience success, many for the first time," said Heyward Golden, VicePresident of Operations for AMIkids. He continued, "Experiencing thatfirst success sparks a renewed interest in achievement."

Throughout theweek the kids competed in track and field events, an academic quiz bowl,spelling bee, science fair, life-skills challenge, obstacle course, volleyballtournament and much more. They had the opportunity to hear from successfulgraduate, William Ortiz. Ortiz graduated from AMIkids in 1994 and has gone onto build a prosperous personal training and strength conditioning company inJersey City called Fitness Blueprint. Ortiz says he has been able to apply the skillslearned at AMIkids in his business to help others build a roadmap to success,the same way he did.

"It is anhonor to partner with an organization like AMIkids, that continuously providesa positive atmosphere for children,” says Rose Cameron, CEO of WAT-AAH! “Thisprogram helps kids to see their own potential, and gives them not only hope fortheir future, but also the tools needed to be happy, healthy, driven andsuccessful.”

Each night, thekids gathered for an award ceremony to celebrate the day's accomplishments.Medals were given to those who displayed exceptional sportsmanship, spirit,teamwork and excellence throughout the week.

About AMIkids

Founded in 1969,AMIkids, Inc., is a nationally-recognized not-for-profit that offers apromising future to more than 7,500 kids each year through positive andmotivating programs that inspire learning, leadership and personal growth.AMIkids has 56 programs in 9 states across the U.S. Through education,counseling and behavior modification students are empowered to make positivedecisions that will ultimately shape their future and allow them theopportunity to transform their lives. For more information, log on towww.amikids.org.

WAT-AAH! PROUDLY SPONSORS RACE-AAHS! ALIYAH NEALE AND RYAN THERIAULT!!

2012-02-08T08:59:00.000-05:00

WAT-AAH! sponsored SUP-AAH! STAR GO-KART RACE-AAHS! Aliyah Neale and Ryan Theriault this weekend at their Benefit Party for the 2012 racing season!!

These kids know that in order to be a WINN-AAH! you GOTTA stay hydrated with WAT-AAH!

Be on the look out for Ryan as WAT-AAH! sponsors his go-kart season!!

DRINK WAT-AAH! RACE FAST-AAH!

WAT-AAH! CONGRATULATES THE SUPER BOWL WINN-AAHS! IN NYC AT THE NEW YORK GIANTS PARADE!

2012-02-07T10:26:00.002-05:00

The New York Giants return home to a celebration with a New York City edge! Giant fans from all over the Northeast have been making their way to the Canyon of Heroes on Broadway to celebrate the 2012 Super Bowl Champions at the ticker-tape parade!! Congratulations to the NEW YORK GIANTS!!

FIGHT HARD-AAH! PLAY BIGG-AAH!

BE A WINN-AAH! DRINK WAT-AAH!

WAT-AAH! REPORTS: DON'T BE BORING!

2012-02-06T16:35:00.001-05:00

Click Here to enlarge!

WAT-A-GAME!: WAT-AAH! GETS READY FOR SUP-AAH! BOWL XLVI!!

2012-02-03T11:50:00.000-05:00

Giants??? Pats??? Who do you want to win this Sunday?! Let us know who you're rooting for on our Facebook page!! And be sure to add WAT-AAH! to your tailgating must haves!!

DRINK WAT-AAH! PLAY HARD-AAH!

WAT-AAH! PROUDLY SPONSORS TWO GO-KART RACING KIDS AT THEIR BENEFIT PARTY!!

2012-02-02T17:20:00.000-05:00

SUP-AAH! STAR RACE-AAHS! Aliyah Neale and Ryan Theriault will be holding a Benefit Party to raise funds for their OUTSTANDING upcoming racing season!! WAT-AAH! will be there in Baldwinville, Massachusetts this Saturday, to fully support these kids and help them and their guests get hydrated before these speed racers take on New England's toughest tracks in 2012!! Stop by the Baldwinville Legion and show your support!!

DRINK WAT-AAH! RACE FAST-AAH!

WAT-AAH! ANNOUNCES OFFICIAL PARTNERSHIP WITH SCHOOLTUBE TO PROMOTE ITS “MOVE YOUR BODY" CHALLENGE IN SCHOOLS ACROSS THE COUNTRY!

2012-01-31T10:22:00.004-05:00

New York, January 31, 2012/-- WAT-AAH!, a water brand targeted to kids, is announcing its newest partnership with the scholastic video sharing website, SchoolTube. WAT-AAH! will receive its own SchoolTube channel, which is set to launch on January 31, and will promote its “Move Your Body" Challenge and the message of healthy hydration and active living to students grades K-12.

SchoolTube was generated in 2007 and has developed into the nation’s largest moderated video-sharing website. Reaching over 2 million students in over 40,000 schools, SchoolTube provides a safe environment for students, teachers, and administrators to post all academically sound videos as well as any other clips that are suitable for school viewing.

“Featuring a contemporary and relevant brand like WAT-AAH! that kids are just magnetically drawn to was an easy decision for us,” says Carl Arizpe, Founder of SchoolTube. “The positive message WAT-AAH! consistently pushes out to kids about health and wellness will not only generate viewers to our site but produce healthy changes in all of our partnered educational facilities. We could not be more pleased with this partnership, and we look forward to the future developments.”

On May 3, 2011 WAT-AAH! was named the exclusive beverage partner to Beyonce’s “Move Your Body” Flash Workout, supporting Michelle Obama’s “Let’ Move!” initiative. WAT-AAH! has since been committed to continuing the efforts of this global and historic movement through its“Move Your Body” Challenge campaign encouraging kids to keep active every day through practicing Beyonce’s instructional dance routine. WAT-AAH! is inviting students to submit their own videos of this routine to the WAT-AAH! channel on SchoolTube.

“SchoolTube is a great platform for kids to broadcast their talents, creativity, and intelligence,” says Rose Cameron, CEO of WAT-AAH! “It makes learning fun for kids using the technology that already appeals to them. We are thrilled with this partnership, and believe combining these two worlds will positively effect the youth and contribute to a healthier and brighter future.”

About SchoolTube

SchoolTube is a media-sharing website for students and educators. It is safe, world-class, free, and nationally endorsed by premier education associations. Its categories include academics and education, contests, green and environment, science, animals and wildlife, conventions, health and wellness, sports, arts and entertainment, elementary, history, student clubs, autos and vehicles, films, music, technology, careers and tech. ed., food, news and journalism, travel and places, community and public service, funnies, people, and weather. All student-created materials posted on SchoolTube must be approved by registered teachers, follow each school's guidelines, and adhere to high standards. For more information, please visit:

www.schooltube.com.

CHECK OUT WAT-AAH!'S CHANNEL ON SCHOOL TUBE CLICK HERE!!!

WAT-AAH! CONTINUES HYDRATING LET'S MOVE! IN AFTER SCHOOL!

2012-01-29T11:51:00.000-05:00

WAT-AAH! presents Let's Move! In After School keeps moving and shaking through Charlotte!!

Check out these kids from the local schools and YMCAs of Mecklenburg county as they stay in shape with the "Move Your Body Challenge" and stay extra hydrated with WAT-AAH!

KEEP IT UP, NORTH CAROLINA!!

DRINK WAT-AAH! MOVE BETT-AAH!

WAT-A-FILM!

2012-01-20T17:03:00.000-05:00

"In every job that must be done, there is an element of fun. You find the fun, and - SNAP - the job's a game." ~Mary Poppins

Unfortunately, we can't promise that about homework, but the screening tonight of Mary Poppins at PS 116 is sure to be! So, whether you prefer popcorn or candy while watching a movie, wash it down was some WAT-AAH! and enjoy the film! It's sure to be SPECTACUL-AAH!

WAT-AAH!, PROUD PARTNER OF THE ALLIANCE FOR A HEALTHIER GENERATION, APPLAUDS ALL SCHOOL PARTICIPANTS!

2012-01-18T18:01:00.001-05:00

Last night, NBC Nightly News got a glimpse of how the Clinton Administration's Alliance for a Healthier Generation has been adopted in school systems. President Clinton himself highlighted PS 2 Elementary in West New York, NJ, and their continuous efforts of curbing childhood obesity through enforcing nutritional school meals and activity breaks throughout the school day.
As an official partner and approved product of the Alliance for a Healthier Generation, WAT-AAH! applauds the schools that have taken part in this initiative and encourages all schools to join in this mission.

RECENT STUDY FINDS THAT OBESITY RATES IN THE U.S. REMAIN UNCHANGED

2012-01-18T10:16:00.001-05:00

The CDC's National Health Statistics have recently conducted a survey on obesity rates in adults and children in the U.S. Even though these numbers have not risen within the past few years, 35.7% of adults and 17% of children are obese, and that is still very high. With the ongoing list of health consequences attributed to obesity, including diabetes and heart disease, it is evident that sugar in beverages in one of the biggest offenders.

WAT-AAH!, which is completely free of sugar or sweeteners of any kind, is always finding ways to push water consumption and activity among children, in cool, fun, and appealing ways! It is WAT-AAH!'s mission to continue combating the issue of childhood obesity and helping families to lead healthier lives.

For more information, check out the article here from CNN Health.

THIS FAN VIDEO MAKES US LAUGH HARD-AAH!!

2012-01-17T13:32:00.000-05:00

WAT-A-VIDEO! We love fan videos! And these kids made a hilarious YouTube video that certainly grabbed our attention!! Think you can make funny video too?? Let's see WAT you got!!

DRINK WAT-AAH! LAUGH HARD-AAH!

WAT-A-DRAWING!! KIDS ARE CREATING COOL WAT-AAH! ART!

2012-01-17T13:11:00.004-05:00

WAT-AAH! loves fan art take a look at this kid created WAT-AAH! bottle!! It's a real gem!

If WAT-AAH! inspires you to make something cool send it to wataahblog@gmail.com and we will make sure to showcase HERE and on WAT-AAH!'s Official Facebook & Twitter Page.

WAT-AAH! PROUDLY SPONSORS THE BOYS CLUB OF NEW YORK'S BASKETBALL TOURNAMENT!

2012-01-13T17:34:00.001-05:00

WAT-AAH! will be sponsoring the Boys Club of New York's Gerry Clubhouse this weekend! The boys will be showing off their b-ball skills in East Harlem for the BCNY annual basketball tournament! Watch these kids tear up the court, make it rain 3's, and stay hydrated with WAT-AAH!

DRINK WAT-AAH! PLAY HARD-AAH!

WAT-AAH! PARTNERS WITH FEEL RICH, INC. TO PROMOTE HEALTHY LIVING WITH SOUL!

2012-01-11T18:31:00.003-05:00

WAT-AAH! is proudly partnering with Feel Rich, Inc. for a new approach to healthy living! Feel Rich isn't just another health service... it's an attitude and a movement! Founded by Shawn Ullman and the legendary Quincy Jones and Quincy Jones III, Feel Rich is capturing some major celeb attention! Check out this Feel Rich video of celebrity fitness trainer Milton Harris working out with rappers Paul Wall and Slim Thug and staying hydrated with WAT-AAH!

Feel Rich is also promoting a SUP-AAH! contest! If you live in the Houston area, enter and you could win a one month membership to the gym, 8 personal training sessions with Milton, the opportunity to work out with Slim Thug, a case of WAT-AAH! and a WAT-AAH! backpack full of sweet swag! Click HERE for all the rules!

DRINK WAT-AAH! FEEL RICH-AAH!

WAT-AAH! REPORTS: ANTI-OBESITY CAMPAIGN SPARKS THE QUESTION: HELPFUL OR HARMFUL?

2012-01-10T10:35:00.001-05:00

Click Here to enlarge!

WAT-AAH! IN ROCHESTER, NY FOR THE SCHOOL OF CHOICE EXPO WITH "SWEET HOUSE"!

2012-01-09T10:13:00.002-05:00

WAT-AAH! proudly supported the Rochester City School District's annual Schools of Choice Expo along side the performers of the Rochester Children's Theatre's "Sweet House" production!

These SUP-AAH! STARS gave a little sneak peak of the touring production at the Expo and WOW'D all of the students and parents in attendance!!

Meanwhile, the "Sweet House" production has really been on the move!! This 40 stop tour has just begun and are aiming to encourage over 20,000 students in the Rochester City school district to make healthier choices in 2012!!

A BIG THANK Y-AAH! to Rochester City Schools and keep staying hydrated with WAT-AAH!!

DRINK WAT-AAH! SMILE BIG-AAH!

HAPPY NEW YEAR FROM WAT-AAH!

2011-12-31T13:25:00.001-05:00

WAT-A-DAY! WAT-A-MOVE!: LET'S MOVE! IN AFTER SCHOOL DANCES TO THE BEAT AT THE MCCROREY YMCA!

2011-12-28T13:03:00.002-05:00

WAT-AAH! Presents Let's Move! In After School makes a cameo at the McCrorey YMCA! These kids couldn't just stand there on the wall... Everybody was movin' their body!!

All the kids were making sure to stay hydrated with WAT-AAH! through out the work out - But you know this SUP-AAH! student is a WINN-AAH! sporting this WAT-AAH! crown!!

Way to Rock it, McCrorey YMCA! Keep movin' to the music and keep shouting for more WAT-AAH!

DRINK WAT-AAH! DANCE BETT-AAH!

WAT-AAH! LA LA LA, LA LA LA LAAAAAA!

2011-12-21T17:26:00.002-05:00

WAT-AAH! wishes you a HAPPY HOLIDAYS and sends a very special gift this Christmas!!

Eat. Sing. Laugh. Drink lots of WAT-AAH!

WAT-AAH! La La La, La La La La!!!!!!!

WAT-AAH! TEAMS UP WITH THE ROCHESTER CHILDREN'S THEATER FOR 'SWEET HOUSE'!

2011-12-19T16:59:00.006-05:00

This month the Rochester Children's Theater previewed their newest production "Sweet House"-- giving the classic children's story, Hansel and Gretel, with a new flavor! WAT-AAH! will be proudly supporting the efforts behind this production as the exclusive beverage sponsor, encouraging kids throughout the Rochester, NY area to lead healthier lives using a fun, contemporary approach!

This original musical was inspired by the First Lady's "Let's Move!" initiative and will begin touring in early January trough mid-February. The production will be visiting all 40 Rochester City School Districts' elementary schools reaching over 20,000 kids!

With the preview in early December "Sweet House" is already making headlines! Check out the articles from WXXI News (and here!) and the news segment from WROC TV!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT-AAH! CONTINUES MOVING THROUGH CHARLOTTE WITH LET'S MOVE! IN AFTER SCHOOL! NEXT STOP: MCCROREY YMCA!!

2011-12-19T16:07:00.009-05:00

This Thursday, December 22, "WAT-AAH! presents Let's Move! In After School" will be joining McCrorey YMCA as they kick off their Fitness With A Twist Coat Drive.

Come join us from 3-5pm to catch a heart pumping dance performance from these kids as they show off their "Move Your Body" routine and donate to the Coat Drive for kids in need this winter.

For more information on this event, click here!

DRINK WAT-AAH! DANCE BETT-AAH!

WAT-AAH! HELPS GIVE BACK FOR THE HOLIDAYS AT THE KETCHMORE KIDS TOY DRIVE EVENT!

2011-12-19T13:11:00.011-05:00

WAT-AAH! joined DJ Whoota and iZiggy from the Let's Move! In After School Tour on Saturday, December 10, at the Ketchmore Kids Youth Organization's Toy Drive!

Yasmin Young and Miss Ivory from Charlotte's Power 98 FM joined in on the fun providing entertainment and activities for kids and families!

All attendees made sure to stay healthy and hydrated all afternoon with WAT-AAH! Big THANK Y-AAH! to all of those who came out to help support an AHH-MAZING! Cause!

DRINK WAT-AAH! SMILE BIGG-AAH!

WAT-A-WAT-AAH! MANIA!!

2011-12-19T12:19:00.000-05:00

WATCH IT! PLAY IT! SPIN IT! DRINK IT!

The world is going CRAZY-AAH! for WAT-AAH!

WAT-AAH! IN CHARLOTTE, NC!: WAT-AAH! IS ON THE MOVE WITH LET'S MOVE! IN AFTERSCHOOL!

2011-12-19T12:07:00.014-05:00

Since the December 1 Kick-Off at Nathaniel Alexander, "WAT-AAH! presents Let's Move! In After School" has been movin' and shakin' throughout the Metro-Charlotte area!

Kids from Providence Springs Elementary aren't "just standing there on the wall"...

... and even Paw Creek Elementary students know "a little sweat ain't never hurt nobody"...

... and of course Sterling Elementary is "dancing to the beat!!"

All of these kids are learning how to "Move Their Bodies" and stay healthy and hydrated with the help of WAT-AAH!! and The Let's Move in After School Tour!!!

To see more "MOVE YOUR BODY" grooves and to find out where the tour will be stopping next, click here!

DRINK WAT-AAH! DANCE BETT-AAH!

WAT-AAH!'S OFFICIAL KICK-OFF WITH LET'S MOVE IN AFTERSCHOOL!!

2011-12-19T12:00:00.011-05:00

WAT-A-MOVE! students from Nathaniel Alexander Elementary School showed off their "Move Your Body' dance moves at WAT-AAH!'s official kick-off with LET'S MOVE! IN AFTER SCHOOL!

To see all of the video highlights from The Let's Move In After School Tour + even more kids joining in on this movement, check out WAT-AAH!'s newest viral site-- The Move Your Body Challenge!!

CLICK HERE!

WAT-A-SEASON! WAT-AAH!'S SHOW ME WAT-YOU-GOT! KID TALENT CONTEST SEASON 2 GOES OUT WITH A BANG!!

2011-12-14T12:22:00.012-05:00

Since this past summer, we've been on a viral hunt to find the world's most talented kids, and, boy, did we see some talent! Categories for WAT-YOU-GOT! Season 2 varied in MUSIC, DANCE, SPORTS, and COOL TRICKS, and the response we got was AHH-MAZING! Kids from across the globe submitted videos for a chance to SHOW US WAT-THEY-GOT!

Season 1 WAT-YOU-GOT! was SUP-AAH! successful, but with over 7,000 ENTRIES and over 300,000 VIEWS ON YOUTUBE and over 1 MILLION HITS ON FACEBOOK, Season 2's turnout was even BETT-AAH! Our contestants put in their blood, sweat, and tears over the last few months, showcasing each individual talent.

Last night, each category was down to the final four and this heart-pounding finale was held as a live event on Facebook! Comments were pouring in supporting all of the contenders! When finally our SUP-AAH! STARS were announced! Congrats to JOSH, BENJY & TOM, KEAGAN, and CRUCIAL CLIQUE! And congratulations to all of our contestants, you are all AHH-WESOME!!

Get ready for all the madness to start up again! WAT-YOU-GOT Season 3 will be back again this SUMM-AAH!

BE SUP-AAH! SHINE BRIGHT-AAH! DRINK WAT-AAH!

THE SHOW ME WAT-YOU-GOT! SEASON 2 LIVE EVENT TONIGHT!!

2011-12-13T12:00:00.006-05:00

Tonight, Tuesday 12/13/2011, from 8:00-8:30p EST WAT-AAH! is hosting a LIVE Facebook event to announce all the winners of Show Me WAT-YOU-GOT! Season 2!!

While all finalists are WINN-AAHS! to us not everyone can win the $2,000 prize that will be awarded to the first place winners in each of the four contests (Dance, Music, Sports, and Cool Tricks). Second place winners will receive $500 and third place will receive $100 and a WAT-AAH! prize pack.

So, tune in here at 8:00p and watch the winners be revealed!

SEE YOU THERE!

WAT-A-STORY!: "WAT-AAH! PRESENTS LET'S MOVE! IN AFTER SCHOOL" IS MAKING HEADLINES!

2011-12-13T11:22:00.000-05:00

"WAT-AAH! presents Let's Move! In After School" was featured in the South Charlotte Weekly! DJ Whoota, iZiggy, and LaShawn Walls are spreading this movement throughout the South and the people of Charlotte are taking notice! WAT-AAH! is very proud to be a part of this mission and we applaud the Walls family for their hard work and inspiration!

WAT-AAH! is continuing this mission across the globe and challenging kids to follow Beyonce and Michelle Obama's call for healthy living and to MOVE THEIR BODIES!

Click here to check out the full article!

And be sure to check out WAT-AAH!'s new viral campaign - Move Your Body Challenge!

DRINK WAT-AAH! DANCE BETT-AAH!

WAT-AAH! STOPS BY THE CITY COLLEGE OF NEW YORK!!

2011-12-13T09:54:00.011-05:00

On November 30, WAT-AAH! stopped by the City College of New York to help students teach their peers about the importance of staying healthy!!

ReAction Media Agency was taking "The Extra Step" to keep these kids in the know about how to stay healthy and protected.

AHH-ESOME WORK, CCNY!!

DRINK WAT-AAH! SMILE BIGG-AAH!

WAT-AAH! MAKES ROOM FOR SANTA IN IRVINE, CALIFORNIA WITH WHOLE FOODS JAMBOREE!

2011-12-12T11:51:00.000-05:00

Check out these 5k running Santa's that came out for the "Make Room for Santa Run" in Irvine, CA last Saturday!!

These Californians spread holiday cheer in their area with a little help from WAT-AAH! and Whole Foods Jamboree!

And the real deal, Big Guy himself... good old St. Nick, came out to show his support!! Looks like Santa is going to be kicking the cookies and milk this year... leave a WAT-AAH! by the tree instead!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT-AAH!'S WONDER WOMAN, ROSE CAMERON, FEATURED IN NYC DOWNTOWN MAGAZINE!

2011-12-11T12:52:00.000-05:00

NEW YORK, December 7, 2011/-- Rose Cameron, the creator and strategist of WAT-AAH!, a functional line of bottled water geared towards kids, lands a feature article in NYC's Downtown Magazine Winter 2011 issue. Cameron, a former advertising and branding executive and downtowner herself, is being recognized for breaking down the barriers of marketing health to kids and successfully tackling a highly competitive beverage market. She is also identified as a key contributor in the fight against childhood obesity, along side Michelle Obama and Beyonce Knowles. Specifically, in this issue of Downtown Magazine, these three women are featured and applauded for their outstanding work on encouraging healthy living in children and discusses how they came together for the global movement called the Let's Move! Flash Workout! Event this past May.

This feature gives insight to Rose Cameron's flourishing company, WAT-AAH!, which was sparked by her motherly concerns over health and influenced by her children's wild imaginations. It also discusses Cameron's strategic planning expertise and enumerates her innovative and contemporary ways to market and encourage healthy hydration among the most water averse audience -KIDS.

Downtown Magazine is a prestigious lifestyle publication that highlights all things quintessential to Manhattan. The magazine informs and entertains with a sophisticated, yet edgy style and includes editorials on distinguished and renowned residents like Rose Cameron, and Beyonce herself. Previous issue cover stories include Leonardo DiCaprio's green movement and Michael Bloomberg’s 9/11 10-year anniversary initiative.

To view the full article CLICK HERE!

WAT-AAH! JOINS WHOLE FOODS JAMBOREE FOR THE MAKE ROOM FOR SANTA RUN!

2011-12-09T15:14:00.005-05:00

WAT-AAH! will be hydrating athletes this holiday season at the "Make Room for Santa Run" in Irvine, California, proudly joining Whole Foods Jamboree to sponsor this event! Come join the run this Saturday, December 10 at Hicks Canyon Elementary School and help Santa be MERRY-AAH! (not to mention, fit down the chimney BETT-AAH!) this year!

DRINK WAT-AAH! RUN FAST-AAH!

WAT-AAH! NEWS:

2011-12-06T17:26:00.015-05:00

Click Here to enlarge!

WAT-AAH! OFFICIALLY KICKS OFF WITH THE LET'S MOVE! IN AFTER SCHOOL AT THE NATHANIEL ALEXANDER ELEMENTARY SCHOOL!!

2011-12-06T14:30:00.010-05:00

On December 1, the students of Nathaniel Alexander Elementary School in Mecklenburg County, North Carolina "moved their little hips" at 'WAT-AAH! Presents Let's Move! In After School' program, featuring Beyonce's 'Move Your Body' dance routine!

The Let's Move! In After School is following in the footsteps of Beyonce and Michelle Obama's Let's Move! Flash Workout, and teaching kids how to be healthy and get moving, while having fun!

DJ Whoota and iZiggy, teen brothers from Charlotte and founders of the Let's Move! In After School program, have been dedicating their extra time to motivating southern kids to exercise and stay hydrated with WAT-AAH!

As the official beverage sponsor of the Let's Move! Flash Workout, WAT-AAH! is continuing to spread this mission-- not only with this touring after school program in the Charlotte-metro area, but also through their viral 'Move Your Body Challenge' campaign encouraging kids across the globe to get active!!

Way to rock out Nathaniel Alexander Elementary! Be on the look out for WAT-AAH! and the Let's Move! In After School program at your school!

To join in the Move Your Body Challenge, click here!!

DRINK WAT-AAH! DANCE BETT-AAH!

WAT-AAH! PROUDLY PRESENTS THE MOVE YOUR BODY CHALLENGE!

2011-12-01T17:58:00.009-05:00

As the proud sponsor and Exclusive Beverage Partner of NABEF and Beyonce Knowles' Let's Move! Flash Workout!, WAT-AAH! presents this new website designed to encourage kids around the world to take on Beyonce's challenge and to move their bodies, show their groove, stay active and healthy, and to make a powerful statement of support to First Lady Mrs. Obama's Let's Move! initiative to combat childhood obesity.

Move Your Body and show your KID POW-AAH!!!!

To visit the site and take the challenge CLICK HERE!

WAT-AAH! PRESENTS THE "LET'S MOVE! IN AFTER SCHOOL" TOUR AND LAUNCHES THE MOVE YOUR BODY CHALLENGE VIRAL CAMPAIGN TO KEEP KIDS MOVING AND EXERCISING!

2011-12-01T16:26:00.012-05:00

NEW YORK, December 1, 2011/-- WAT-AAH!, the functional bottled water brand for kids and teens, proudly presents "Let's Move! In After School," and its new viralcampaign, titled the "Move Your Body Challenge." Both initiatives follow WAT-AAH!'s highly successful and exclusive partnership and participation in the NABEF's historic "Let's Move! Flash Workout," which has kids from around the nation and the world exercising to Beyonce Knowles' 5-minute workout video as a proclamation of their suppor of First Lady Michelle Obama's "Lets Move!" anti-childhood obesity campaign.

WAT-AAH! will work closely with Kaleb "DJ Whoota" and Isaiah "iZiggy" Walls. These inspiring teenagers will lead "Let's Move! In After School" and will teach Beyonce's dance routine to an estimated 2,000 kids from over 30 elementary schools, YMCAs, and other after school programs. The tour will start in Charlotte and work itself through other cities in the South. The objective is to create excitement, buzz, and increase participation with the ultimate goal of selecting a group of students to perform at the 2012 Democratic Convention in front of Mrs. Obama.

"With WAT-AAH! as a major part of our program, we are able to make a huge impact in these students' lives," says DJ Whoota. "WAT-AAH!'s contribution demonstrates their genuine concern for the health of all children and love for what's fun and exciting to kids -- like dance and music!"

"Move Your Body Challenge" is a new site created specifically to feature all the vidos of kids and teens who have fully implemented and executed Beyonce's Flash Workout routine on their own or through WAT-AAH! sponsored events and/or initiatives. Footage from the "Let's Move! In After School" will also be featured on WAT-AAH!'s site. The first 1,000 submissions will receive WAT-AAH!'s "Move Your Body" tee shirts, which will allow kids to show off their participation and commitment to Beyonce and Michelle Obama's call for physical activity and healthy living.

"The real message behind these programs is that kids and teens are taking charge of their health and having a significant role in the fight against childhood obesity," says Rose Cameron, CEO of WAT-AAH! "We applaus Kaleb and Isaiah's vision and desire to motivate their own peers. We congratulate the kids who commit to practicing and continuing Beyonce's work-out routine. As a company, we are proud to be the presenters and are extremely excited to get kids moving," she adds.

WAT-AAH! AT THE SUP-AAH! DOME FOR THE SAINTS' BIG WIN OVER THE G-MEN!!

2011-11-29T10:45:00.013-05:00

WHO DAT?! Last night, WAT-AAH! tailgated with Saints' Fans at the SUP-AAH! DOME!!

The "Who Dat?" Nation was decked out in BLACK and YELLOW (hello!) loving WAT-AAH!, especially the black and yellow DEFENSE sku, to match their beloved Saints!!

OH, when the SAINTS come marching in... they roll up in style!! These fanatics gladly celebrated their teams 49-24 victory over the New York Giants!!

WAT-AAH!'s recent partner, wide receiver MARQUES COLSTON, had a AAH-WESOME game against the G-MEN posting 78 yards!

Come by Rouses newest location in New Orleans at 701 Barrone Street (just two blocks from the SUP-AAH! DOME) this afternoon to meet and greet NFL SUP-AAH! STAR MARQUES COLSTON, and go home with an autographed poster and WAT-AAH!!

DRINK WAT-AAH! SCREAM LOUD-AAH!

WAT-AAH TAKES OV-AAH IN NEW ORLEANS AT SAINTS' MONDAY NIGHT FOOTBALL!!

2011-11-28T18:17:00.006-05:00

WAT-AAH! takes on the New Orleans Saints' SUP-AAH!dome! As these die-hard Saints fans get amped up for Monday Night Football, WAT-AAH! joins in on the tailgating celebrations! Cheering on our main man and recent partner, Marques Colston, before the BIG game!

Hey, New Orleans! Don't forget to stop by Rouses market's newest location, 701 Barrone Street, and come meet the NFL SUP-AAH! Star tomorrow!!

DRINK WAT-AAH! PLAY HARD-AAH!

WAT-AAH! PRESENTS SAINTS' MARQUES COLSTON AT ROUSES' GRAND OPENING AND HONORS AMIkids

2011-11-28T13:29:00.013-05:00

NEW ORLEANS, LA, November 28, 2011/-- WAT-AAH!, the first line of functional bottled water for kids, and NFL superstar, Marques Colston, recently joined forces to bring awareness to the national epidemic of childhood obesity and to promote healthier lifestyle choices. Colston, wide receiver for the New Orleans Saints, will be greeting fans and signing autographs Tuesday November 29th at the newest Rouses Supermarket, 701 Barrone Street in downtown New Orleans, just two blocks from the Superdome.

WAT-AAH! will also be honoring the work of AMIkids, a national non-profit dedicated to providing our communities' kids with a promising future, during a special meet and greet with Colston and the kids. To date, AMIkids has helped more than 105,000 troubled youth teens since 1969.

"We are excited to be working so closely with Marques and to provide community-based events like this one to honor the work of organizations such as AMIkids," says Rose Cameron, CEO of WAT-AAH! "I founded WAT-AAH! in hopes of providing kids a healthy alternative to sugary drinks, but our overall mission is to help improve the lives of children. I applaud the work AMIkids has done on a national level and look forward to continuing to do more great work with them in the future."

"Rose is an extraordinary role model," says Melinda Coats, VP Resource Development at AMIkids, "She personally has helped to improve the lives of children in our organization and her company, WAT-AAH!, continues to make great strides in fighting the number one epidemic facing our country today, childhood obesity."

This event will be open to the public from 4-5pm on Tuesday, November 29th at Rouses Baronne Street market. The Rouse family opened this new location on November 15th; it is the Louisiana company's 38th location.

About AMIkids

Founded in 1969, AMIkids, Inc., is a nationally-recognized not-for-profit that offers a promising future to more than eight thousand kids each year through positive and motivating programs that inspire learning, leadership and personal growth. AMIkids has 56 programs in 9 states across the U.S., including 9 programs in Louisiana. Through education, counseling and behavior modification students are empowered to make positive decisions that will ultimately shape their future and allow them the opportunity to transform their lives. For more information, log on to www.amikids.org.

For Official Release, click here!

WAT-AAH! PROUDLY SPONSORS THE YMCA BEDFORD STUYVESANT PIRANHA SWIM TEAM!

2011-11-27T10:04:00.000-05:00

WAT-AAH! hydrated the YMCA Bed-Stuy Piranhas for the "CAN YOU BEAT A PIRANHA" fundraiser!!

The race was on and the Bed-Stuy Piranhas showed off their awesome SWIM-MAH! skills!!

After making a splash in the pool, the Piranha swim team cooled off with some WAT-AAH!

DRINK WAT-AAH! SWIM FAST-AAH!

WAT-AAH! WISHES YOU WELL ON THE BIGGEST SHOPPING EVENT OF THE YEAR (& STAY HYDRATED)

2011-11-25T01:44:00.004-05:00

Check out WAT-AAH!'s new gig for the holidays beginning NOW!!!

WAT-A-BALLOON

2011-11-24T09:14:00.003-05:00

Check it out!! WAT-AAH!'s spotted making its way down Broadway this morning as part of one of the most popular Thanksgiving Day events. A New York City brand, WAT-AAH! feels right at home being escorted through the streets and admired by the droves who have come out today.

Right behind the Rockettes, the WAT-AAH! bottles are in a great vantage point for those watching the parade. And they are getting a delighted and enthusiastic response from the crowd as kids and parents recognize them. There are even a few kids holding up bottles that they're drinking in an informal "cheers"ing motion.

Congratulations, WAT-AAH! WAT-A-HIT!

HAPPY THANKSGIVING!!

WAT-AAH! SHARES A LITTLE THANKSGIVING FUN

2011-11-22T18:33:00.003-05:00

HAPPY THANKSGIVING FROM THE WAT-AAH! TEAM!

If you are looking forward to a long car ride this Thanksgiving or just lounging locally WAT-AAH! is happy to provide a little holiday entertainment. Print out the picture and try to find all of the items listed on the right hidden in the bottle. It's HARD-AAH! than it looks.

The image is also available to download on the WAT-AAH! Facebook page which you can get to by clicking here.

WAT-A-COMPETITION!

2011-11-22T16:41:00.004-05:00

WAT-AAH!'s Show Me WAT-YOU-GOT2 finalists have been announced and the polls for Round 2 voting have been opened! Check and see if the finalist you voted for made the cut!

As the competitors get narrowed down the competition gets FIERC-AAH! Don't forget to keep voting. The start of Round 2 is the beginning of another set of vote accumulation, so previous votes will not be considered. GOOD LUCK TO ALL THE COMPETITORS!! YOU'RE ALL WINN-AAH!S!!!! Voting for Round 2 will close at 4:30p EST on Monday 11/28. So rally the supporters. We'll see you at the polls!!

WAT-A-RIDE!!

2011-11-21T17:31:00.002-05:00

Check out these students showing off their cool WAT-AAH! gear outside one of the many WAT-AAH! rides.

WAT-AAH! IN MASS!: WAT-AAH! HYDRATES THE PILGRIM HARVEST INVITATIONAL AT GIGUERES GYM!

2011-11-21T17:27:00.009-05:00

WAT-AAH! proudly sponsored Guigeres Gym for their Pilgrim Harvest Gymnastics Invitational!!

These tumblin' athletes stayed hydrated with WAT-AAH! throughout the day as they went all out for each competitive meet!

Way to 'Stick It' Leicester, Massachusetts for this Thanksgiving Invitational!

DRINK WAT-AAH! TUMBLE FAST-AAH!

KELVIN SHEPPARD CRUISES WITH WAT-AAH!

2011-11-18T17:56:00.001-05:00

Buffalo Bills LINE BACK-AAH! Kelvin Sheppard was spotted cruising around Buffalo in the WAT-AAH! mobile! This NFL SUP-AAH! athlete has recently teamed up with WAT-AAH! in the fight against childhood obesity!!

DRINK WAT-AAH! SCREAM LIKE A LINE BACK-AAH!

WAT-AAH! SAY WHA-AAH! WAT-A-COMMERCIAL!

2011-11-18T16:58:00.009-05:00

WAT-A-PLAY: WAT-AAH! PROUDLY SPONSORS NO LIMIT'S BIGGEST LACROSSE TOURNAMENT!!

2011-11-18T13:36:00.009-05:00

WAT-AAH! attended the No Limits annual Skull & Bones Lacrosse tournament this weekend!!

LAX players from grades 4 to high school JV came out and dominated in the TRI-STATE'S biggest tournament!

During 2 full days of all out, go hard or go home, blood, sweat, and tears, these SUP-AAH! athletes stayed hydrated all tournament with WAT-AAH!!

AHH-MAZING job from all of the teams, and CONGRATS to all the WINN-AAHS!

DRINK WAT-AAH! PLAY HARD-AAH!

MARQUES COLSTON OF THE NEW ORLEANS SAINTS VISITS WAT-AAH!

2011-11-17T14:06:00.019-05:00

WAT-A-SURPRISE! NFL SUP-AAH! STAR and wide receiver of the New Orleans Saints, Marques Colston, dropped by WAT-AAH!'s NYC office to meet his new partner CEO Rose Cameron and the rest of the WAT-AAH! team!

Colston has just recently jumped on board with WAT-AAH! and joined in on the fight against childhood obesity!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT-A-COOL FAN PIC

2011-11-16T17:22:00.007-05:00

Check out this cool pic a fan posted to our facebook.

As they call it it's "HYP-AAH! FING-AAHS!"

Hyper indeed, but we at WAT-AAH! think they look AAH-SOME!

THE WAT-YOU-GOT SEASON 2 FINALISTS ARE HERE!

2011-11-15T13:14:00.027-05:00

WAT-AAH! is thrilled to announce the Show Me WAT-YOU GOT Season 2 finalists. The second stage of their journey begins today as the videos they're submitting go head to head with others in their category (be it sports, dance, music, or cool tricks) in the first round of competitive voting. The rigorous voting process spans a total of four weeks with weekly eliminations, ending the dream for some and bringing others that much closer.

Get to know the finalists, by clicking here to meet them and hear what they have to say.

Now that you've met the competitors, voting begins at 5:30p EST today, Tuesday 11/15. The polls for this first round of voting will close next Monday, 11/21 at 4:30p. Voting will commence the following day, Tuesday 11/22, at 4:30p after the two finalists with the fewest votes in the Dance, Sports, and Cool Tricks categories and the four finalists with the fewest votes in the Music category have been eliminated. This method of successive elimination will continue for three weeks more until the winners have been determined.

Don't forget, the voting tab is made only available to those who have liked WAT-AAH!'s Facebook page. So like, watch the videos, vote, and see who wins. Finalists, if you're in it to win it, remind your friends and fans to vote. The POW-AAH! is in your hands to create the next WAT-AAH! SUP-AAH! STAR!!

Vote Here!

WAT-AAH! SPONSORS THE NO LIMIT SKULL AND BONES TRI-STATE LACROSSE TOURNAMENT!

2011-11-11T11:27:00.000-05:00

WAT-AAH! is proudly sponsoring one of the biggest fall tournaments in the TRI-STATE area! The "NO LIMIT Skull and Bones" Lacrosse Tournament will be held this Saturday and Sunday, November 12 and 13 and WAT-AAH! will be hydrating over 1,000 LAX players and spectators! These LAX kids, grade 4 to JV high school players, will all be competing to be NUMB-AAH 1 in their divisions!

WAT-AAH! will be sold at concession stands, with all proceeds going to the No Limit organization! So stop by and stock up to stay hydrated!

DRINK WAT-AAH! PLAY HARD-AAH!

WAT-AAH! AT THE Y: PROUDLY SPONSORING THE YMCA BEDFORD STUYVESANT PIRANHA SWIM TEAM!!

2011-11-11T11:24:00.007-05:00

WAT-AAH! will be hydrating the YMCA Bed-Stuy Piranhas on Saturday, November 12 for the "CAN YOU BEAT A PIRANHA" Fund Raiser!! Family and friends will be swimming against some of the team members and sure to be on these fast fish's tails!!

WAT-AAH! will be sold at concession stands with all proceeds going to the swim team kids! Are you brave enough to take on a Piranha?!

DRINK WAT-AAH! SWIM FAST-AAH!

WAT-AAH! PROUDLY SPONSORS A ROYAL AFFAIR IN ATLANT-AAH!

2011-11-11T11:03:00.007-05:00

WAT-AAH! will be formally attending 'A Royal Affair' presented by Sapphire Ink PR, this weekend in ATLANTA-AAH!

15 AHH-MAZING teen girls were chosen to live like PRINCESSES for a day, after writing SPECTACUL-AAH! essays about their definition of TRUE BEAUTY. All of these lovely girls will be hydrated with WAT-AAH! and will receive some beauty goodies to take home!

DRINK WAT-AAH! GLOW BRIGHT-AAH!

WAT-AAH! IN NYC: STOP BY YOUR LOCAL GRISTEDES FOR A WAT-AAH! AND CHECK OUT OUR COOL KID COMMECERCIAL!!

2011-11-10T18:39:00.000-05:00

Get it while it's HOT!! WAT-AAH!'S fall promotion at GRISTEDES is going on right now featuring the coolest KID MADE COMMERCIAL on LCD screens! Check out our ad in the NY POST this Friday, and read all about it!!! Hurry up and Stock up, while supplies last!

DRINK WAT-AAAAHHHH!!

WAT-AAH! IN ATLANT-AAH!: PROUD SPONSORS OF THE YMCA FITNESS & LITERACY FESTIVAL!!

2011-11-10T11:01:00.015-05:00

The YMCA Academies of South DeKalb teamed up with the Partnership for Community Action on Saturday, November 5, for the Y Academies FITness & LITeracy Festival!

These ATLANT-AAH! kids stayed hydrated with WAT-AAH! as they participated in a bunch of AWESOME events, including the Kids International Olympic Competitions, Shawn Brown's Super Fun Show, Ralphy's Fox Tales Reading Enhancement, a Moon Jump, and lots more!!

The Y Academies developed this festival for the families and community of South DeKalb to bring awareness to the importance of Language and Literacy development and Healthy Living habits in children.

WAT-A-GREAT DAY, at the YMCA! And a big THANK Y-AAH to all who attended!!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT'S HOT: PATRICK PETERSON OF THE ARIZONA CARDINALS IS NAMED PLAY-AAH! OF THE WEEK!

2011-11-10T08:49:00.003-05:00

Patrick Peterson, partner and endorser of WAT-AAH!, has been honored as the NFC's top players for Week 9 of the NFL season.

WAT-A-PLAY! Peterson has been award PLAY-AAH! of the week for his AHH-MAZING game- winning 99-yard punt return touchdown in overtime. Breaking the Cardinals' losing streak, with a 19-13 victory over the St. Louis Rams!!

Talk about making history! It was the rookie Peterson's third punt return for a touchdown this season, breaking his own franchise record and tying him for fourth-most in a single season in NFL history!!

DRINK WAT-AAH! PLAY HARD-AAH! & WIN BIGG-AAH!

Let's go Pat!!!!

WAT'S HOT: GET READY FOR THE WAT-YOU-GOT! SEASON 2 FINALISTS!

2011-11-09T18:38:00.004-05:00

GET READY... WAT-AAH!'s kid talent contest, Show Me WAT-YOU-GOT! Season 2, finalists to be announced!!!

Stay tuned on November 15th to discover who will be competing to be the next WAT-AAH! SUP-AAH! STAR!

CLICK HERE! to find out more!

WAT-A-STORY!: SPECIALTY FOODS MAGAZINE SHARES WHY 'TWEENS' LOVE WAT-AAH!

2011-11-09T15:47:00.019-05:00

Julie Besonen, food editor and restaurant columnist for SPECIALTY FOOD MAGAZINE!names WAT-AAH! the TOP thirst quencher for tweens!!

"Tweens are starting to make up their own mind when it comes to nutrition!" Julie says! "WAT-AAH! is not just COOL to tweens, but has made its mark in pop culture by partnering with Beyonce and Michelle Obama's "Let's Move! Flash Workout!"

To see the full article click HERE!

DRINK WAT-AAH! BE HEALTHY-AAH!

WAT-AAH! IN MARYLAND: PROUD SPONSORS OF THE ED REED FOUNDATION FITNESS DAYS AND FOOTBALL TOURNAMENT!

2011-11-09T13:46:00.011-05:00

WAT-AAH! took the field this season for the ED REED FITNESS DAY at Booker T. Washington Middle School and The Seed School of Maryland!!

These kids learned some AHH-MAZING football techniques from the Pros themselves! Not only was Ed Reed there to school some students, but also Ray Rice, Anquon Boldin, and Michael Oher were all in attendance!

During a full football workout, these kids and NFL Pros stayed hydrated with WAT-AAH!

Following the Fitness Days, WAT-AAH! also supported the 18 and older "kids" for the Ed Reed Foundation Football Tournament!

Despite the cold weather, everyone played an AWESOME game and had a great time!!

BIG THANK Y-AAH! to all attendees!!

DRINK WAT-AAH! PLAY HARD-AAH!

WAT-AAH! HAD A SPOOK-TACUL-AAH! TIME AT NYC PS 9'S HALLOWEEN HOP!

2011-11-08T20:32:00.000-05:00

As PS9 students began to prepare for the evening festivities, WAT-AAH! helped keep up with the halloween atmosphere!

These students had a blast at their HALLOWEEN HOP, and made sure to stay hydrated with WAT-AAH! in between all the food, dancing and frightening fun!!

Even parents and teachers joined in on the HOP, and sported their best Halloween costumes!

DRINK WAT-AAH! DANCE BETT-AAH!

WAT'S HOT: WAT-AAH!'S NEW AD CAMPAIGN IS TAKING OV-AAH!

2011-11-08T17:59:00.008-05:00

Billboards, Phone Booths, Bus Shelters, oh my...!

All across the U.S. people have been siting the new WAT-AAH! ad campaign! They are poppin' up ALL OV-AAH! and these loyal fans have not been keeping their finds to themselves!

This is just a FLAV-AAH! of some of the cool pics that WAT-AAH! has received.

New York City, Atlanta, Boston, Charlotte, Minneapolis, New Jersey, New Orleans, Phoenix, Raleigh, San Francisco... If there are any ads in your area or if you can come up with even more -AAH! words that you haven't seen yet... BRING IT!

For more AHH-SOME! campaign pic CLICK HERE!

WAT-AAH! over&out.

THE WAT-AAH! BOY RUNS THE NYC MARATHON! 26.2 miles: WAT-A-RUN!

2011-11-07T12:27:00.007-05:00

CONGRATULATIONS to Kenyan runner, Geoffrey Mutai, who shattered the New York City Marathon record on Sunday with a time of 2:05:06. Considering his short legs, the WAT-AAH! Boy put forth a valiant effort and we applaud his success in finishing. WAT-AAH! congratulates all of the competitors. Anyone who can run 26 miles is a WIN-AAH! to us!

WAT-AAH! IN NYC: HYDRATING AND HELPING KIDS KICK HARD-AAH AT THE PIER 40 SOCCER TOURNAMENT!

2011-11-07T11:11:00.008-05:00

WAT-AAH! proudly hydrated local New York City kids for their fund raising Soccer Tournament at Pier 40 this weekend!

Sean, a young Eagle Scout from Queens, NY hosted this tournament as a way to bring kids from the NYC metro together to participate in a fun filled day of soccer events!

The goal of this tournament was to raise funds for kids who do not have the means for soccer equipment. WAT-AAH! was thrilled to show support for Sean's second successful tournament this year!

DRINK WAT-AAH! KICK HARD-AAH!

WAT-AAH! IN CALIFORNI-AAH!: PROUDLY SPONSORING THE 100 MILE CLUB'S ULTRAMARATHON!

2011-11-07T10:35:00.000-05:00

On October 22, 2011, 36 ULTRAmarathoners set off on a 101.6 mile journey at the 100 Mile Endurance Challenge URBAN Ultramarathon...all powered by WAT-AAH!

They ran all day, all night, and all day again -- 30 hours of nonstop running to raise funds and awareness for the 100 Mile Club!

25 runners finished the race, and they certainly ran FAST-AAH! and STRONG-AAH! with a little help from WAT-AAH!

The best part? First place finisher, Thomas Podell, and race director Darren VanSoye visited Orange Grove School the next week to run with some 100 Mile Club Kids, sign autographs, and share the power of WAT-AAH! with these aspiring runners!

A BIG THANK Y-AAH! to all attendees and supporters of the 100 Mile Club and CONGRATS to all the runners!!

DRINK WAT-AAH! RUN FAST-AAH!

CHECK OUT REAL LIVE PHOTOS OF WAT-AAH!'S NEWEST AD CAMPAIGN!

2011-11-03T19:16:00.006-04:00

Appearing on billboards, bus shelters and phone kiosks in Arizona, Boston, California, Louisiana, Minneapolis, New Jersey, New York, and North Carolina, WAT-AAH!'s newest ad campaign is popping up all OV-AAH!!!

Want to see more? Or have a photo of your own to share? CLICK HERE!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT'S HOT!: WAT-AAH! FEATURED IN DOWNTOWN MAGAZINE!

2011-11-03T15:58:00.004-04:00

DOWNTOWN MAGAZINE, NYC's Downtown area's hot trending magazine spreads the word on WAT-AAH!'s newest ad campaign and discusses how WAT-AAH!'s SUP-AAH! consumers inspired this exciting nationwide campaign!!

For the full article, Click HERE!

DRINK WAT-AAH! FEEL THE POW-AAH!

WAT-AAH! PROUDLY SPONSORS THE EDUCATED VOICE AND HIS CONTINUED ANTI-BULLYING TOUR!

2011-11-03T09:42:00.002-04:00

The Educated Voice aka T.E.V. continued on with his ANTI-BULLYING TOUR at SUNY CANTON!
WAT-AAH! proudly sponsors TEV and his crew on their SUP-AAH important mission of spreading the word to STOP BULLYING amongst grade school, high school, and even college students!
The SUNY Canton students got the chance to pose with TEV in front of the tour's sweet WAT-AAH! signage, and score some other WAT-AAH! merchandise!

Click here to check out TEV's Facebook page and take a stand against bullying! Stay tuned as the Tour continues this winter with even more dates and big names joining T.E.V. and his crew!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT'S HOT!: WILLOW SMITH SHOWS US WAT-A-YEAR IN HER SHOES LOOKS LIKE!

2011-11-02T16:23:00.002-04:00

After releasing her SMASH hit "Whip My Hair", and spending several weeks on The Billboard Hot 100 just one year ago, WILLOW SMITH reminisces with BMWK about her AAH-MAZING ride up the music industry ladder!!

Willow Smith on WhoSay

Congratulations, WILLOW, on all of your SUP-AAH STARDOM!!

AND a very HAPPY 11th BIRTHDAY!!!!!!

To see the full article, click HERE!

WAT-AAH! SLIMS DOWN THE SOUTH AT THE CELEBRITY SOFTBALL CHALLENGE WITH BILL MURRAY AND DARIUS RUCKER!

2011-11-02T12:27:00.000-04:00

WAT-AAH! joined funny man Bill Murray, Hootie and the Blowfish's Darius Rucker, and other local Charleston celebs and community members at the SLIM DOWN THE SOUTH CELEBRITY SOFTBALL CHALLENGE presented by Louie's Kids!

All of Charleston came out to support this SUP-AAH cause in the fight against childhood obesity, and WAT-AAH! was proudly there to hydrate all fans and attendees!

Bill Murray and Darius Rucker were ready for action as head coaches for opposing softball teams in order the raise funds in this fight, and spread the word among the South!

LOUIE'S KIDS knocked this one outta the park! WAT-A-GREAT DAY!

All the players showed a great effort but in the end Darius Rucker's PIGGLY WIGGLY squad came out on top!

A big CONGRATS to the winning team, and great job to all attendees!!

DRINK WAT-AAH! PLAY HARD-AHH!

Photographer Credit: Katie Heatley photography

WAT-A-TREAT!: WAT-AAH! HITS THE CITY STREETS OF NYC FOR HALLOWEEN

2011-11-02T10:35:00.007-04:00

RUB-A-DUB, A SUP-AAH COSTUME! in a tub! These creative costumes caught our attention and definitely deserved some sweet WAT-AAH! goodies!
WARNING: SMURFS on the loose! This year's hit blockbuster "The Smurfs" and their main characters surprised us at the Greenwich Village Children's Halloween Parade!
City kids got an even COOL-AAH TREAT than candy, WAT-AAH! backpacks to hold all their holiday sweets in!
You'll need a break from all that SUG-AAH, New York! Be sure to stay hydrated with WAT-AAH!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT-A-COSTUME! WAT-A-HALLOWEEN! KIDS IN NYC SCORED FREE WAT-AAH! AND OTHER GOODIES ALL OVER THE CITY!

2011-10-31T19:10:00.000-04:00

WAT-AAH! hit the streets of NYC today, giving out some Halloween goodies to all of the local TRICK-OR-TREATERS!

Kids got some sweet "trick-or-treat bags" to store away their candy, along with WAT-AAH! bottles to keep the scary monsters, pretty princesses, superheroes, and every costume in between, hydrated on this Halloween night!

Families and kids from WASHINGTON SQUARE PARK to SEAL PARK shouted for more WAT-AAH! during their SPOOK-TACUL-AAH HALLOWEEN festivities!

DRINK WAT-AAH! SCREAM LOUD-AAH!

WAT-A-COSTUME! THIS HALLOWEEN THE BEST DRESSED AWARD GOES TO THE WAT-AAH! BOY!

2011-10-31T18:58:00.005-04:00

Bryan Yong from Sacramento, California dresses as the WAT-AAH! Boy this Halloween!

WAT-AAH! LAUNCHES ITS NEW AD CAMPAIGN TO SUPPORT GROWING NATIONWIDE DISTRIBUTION

2011-10-31T12:17:00.007-04:00

NEW YORK, October 31, 2011/-- WAT-AAH!, a line of functional water for kids free of sugar or sweeteners of any kind, announces the launch of its newest advertising campaign to support the brand's growing distribution in stores and schools nationwide. The campaign is direct and simple, focusing on the bottle, its screaming boy label, and the brand's familiar bright neon colors. The headlines feature child-like hand written sayings and phrases that emphasize the brand name, and plays off its "-AAH!" ending while promoting the positive benefits of drinking water. There will be five versions of creative each corresponding to a WAT-AAH! formula, Brain, Power, Energy, Defense, and Body.

"We have met thousands of consumers while promoting WAT-AAH! across the country and have seen how our bottle instantly draws their attention, especially kids. We've seen them imitate the WAT-AAH! Boy and his scream. We've heard them create different sayings to follow the phrase Drink WAT-AAH! such as Feel SUP-AAH!, Run FAST-AAH!, Be SMART-AAH!, and so on. We are simply capturing what consumers love most about our brand," she adds.

The new campaign is set to launch nationwide on November 1st and will include billboards, bus shelters, and phone kiosks advertisements as well as magazine ads and posters designed specifically to appear in schools that carry WAT-AAH! across the country. A special emphasis and greater media spending was also allocated to 10 markets including Atlanta, Boston, Charlotte, Minneapolis, New Jersey, New Orleans, New York City, Phoenix, Raleigh and San Francisco.

WAT-A-PARTY: WAT-AAH! SPONSORS PS 9 AS THEY CELEBRATE THEIR SPOOKY HALLOWEEN HOP!

2011-10-28T16:47:00.005-04:00

PS 9 kids get ready for a SPOOK-TACLU-AAH HALLOWEEN PARTY this Saturday!! The students and their families will be dressed for the HOP as their favorite superhero, cartoon character, and even scary MONST-AAH costumes!! Happy Halloween to all New York City kids, and have a FRIGHTENING good time, PS 9!!

DRINK WAT-AAH! SCREAM LOUD-AAH!

HAPPY HALLOWEEN FROM WAT-AAH!!

2011-10-27T11:59:00.001-04:00

WAT-AAH! wishes you a SPOOK-TACUL-AAH! HALLOWEEN!

WAT-AAH! NAMED AS ONE OF RACHEL WILLEN OF ABC NEWS' HEALTHY HALLOWEEN TIPS!

2011-10-27T10:41:00.006-04:00

Rachel Willen, chef and creator of the blog "Food Fix", offers some TRICK-OR-TREAT alternatives to candy, including WAT-AAH!

Tip 1: Think Salty and Savory: Candy is not the only treat that kids crave.

Tip 2: Think Refreshing: Even if Halloween temperatures in your area are classically autumnal and cool, in many parts of the country kids will be running around neighborhoods sweltering under their polyester costumes. Even in cooler weather, trick-or-treaters show up red-faced and overheated from racing door to door. So keep your refreshing treats healthy!

Click here for the full article! And make sure to stock up on plenty of WAT-AAH! this Halloween!!!!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT'S HOT!: WAT-AAH! POPPIN' UP AT GNC STORES ALL OVER NYC!

2011-10-25T23:32:00.000-04:00

WAT-AAH! shows off its partnership with GNC by surrounding the city with in-store demos, outside promos, and tons of giveaways including COOL WAT-AAH! merchandise and the NEW WAT-AAH! 10 oz. sized bottles!!

Be on the look out for WAT-AAH! poppin' up at a GNC location near you!!!

DRINK WAT-AAH! FEEL SUP-AAH!

WAT-AAH! PROUDLY SPONSORED THE THURGOOD MARSHALL COLLEGE FUND'S 11TH ANNUAL ANNUAL LEADERHIP INSTITUTE!

2011-10-25T13:33:00.008-04:00

WAT-AAH! proudly sponsored the Thurgood Marshall College Fund's 11th Annual Leadership Institute and Recruitment Fair in NYC!!

This conference provided hundreds of students from TMCF's 47-member schools with professional development experience such as leadership training, career management, life skills, networking training, and recruiting sessions.

Students flaunted paraphernalia from their respective alma maters at this networking event, while getting to know other students as well as top executives from different companies, and of course kept hydrated with WAT-AAH!

A very BIG THANK Y-AAH! to the Thurgood Marshall College Fund and to our LEADERS of tomorrow!

DRINK WAT-AAH! THINK SMART-AAH!